Holy Grail! — The Experience API for Mobile Apps

What is an Experience API?

APIs that innovate and target user experience (loyalty programs, profiles)

Data for Digital Experiences

Content

Moving (some of) the Business Logic

Definitely not where you’d expect that to be.

How it Works

Easy Peasy

Orchestration

Um… kind of.

Presentation Logic

We’ll fix it in post. Production.

Caveat: Speed

faster is always better

The Value

The Absurd Conclusion

Don’t do it.
This.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store